When you choose a domain that has the right keywords on your website, you’ll fill your site with laser-focused traffic , boosting the click-through response.
Choose a domain name that gives your visitors the things they are most desperate for. By including keywords in your domain name, which are your clients’ needs, and including the keywords in both your advertising materials and on your website’s content, it’s impossible not to bring floods of with traffic to your site!
Selecting a domain name is a crucial element of the strategy to market your website.
Are you wondering what your customers’ needs are? If so, you’ll have to figure out what you’re selling. Let’s take a look at an example product such as a home security alarm.
Be aware that very few have any idea, and they don’t really care about what the product looks like , or the attributes of the product like size, color and weight, speed or even availability. The only thing they’ve an desire for are the “results” the product will produce for them. It all comes down to what’s in it for me?
Why should a prospective buyer decide to purchase a security system for their home? What’s-in-it-for-them? If you think about it for an instant, you’ll find the perfect answer.
It’s a good idea to secure their valuables or jewelry when they’re working or even when the home is empty.
You should stop thinking about your own features or your product and determine what your client’s most pressing needs are. When you transform your product’s or service’s functions in “benefits” as well as “results” it will be possible hit their buttons, and send visitors to your site by doing so.
The easiest way to transform advantages into features is to write all the benefits of your service or product on an article of paper. (a feature is the characteristic of something: size or weight, color and speed.)
Each step will transform each feature into benefits for your customers. What’s-in-it-for-me– save money? youthfulness? friends? security? money? power? luxury? prestige? slimmer body? obedient pet?
The potential for traffic-driven benefits of domain names with keywords is fantastic, provided you know your target market and fulfill their “true” wants, needs and advantages. Once you’ve established this marketing system it is possible to utilize your domain name to design specific advertising campaigns that are targeted at specific markets, regardless of whether your site offers many items and services.
To take it one move further, you can create a domain name that functions as a headline for a classified advertisement. If you break down a headline it should comprise a number of elements.
It should excite the flames of passion with an indication of solving a specific issue that is satisfying a need giving some benefit, or sparking curiosity through a call for act. Domain names should have at least as many of these “headline attributes” as is possible. Try to translate the keywords into something simple, memorable and simple to remember.
Keep in mind “what’s-in-it-for-me?” regarding “what you’re really selling”. Your domain name is to function as a headline, directing visitors to your site through “scratching the desire of your clients.”
If you’ve discovered the appropriate words to satisfy the itch, then only you can put it to use for your website’s domain. It’s likely that you will not only improve the search engine results, but you’ll also draw more attention for your pay-per-click ads or whatever type of advertisement you choose to use.