How Much Do TikTok Ads Cost? A Comparison With Facebook And Instagram

How Much Do TikTok Ads Cost – TikTok was a bit slow to begin setting up a formal program for advertising. Because of this, companies needed to come up with alternative methods to promote their products on TikTok. This is among the reasons why influencer marketing has exploded through the app.

TikTok began to experiment with advertising towards the end of 2018, but it wasn’t until late in the year. There was a lot of discussion at the beginning of the year about the price of TikTok advertisements.

It could cost brands anywhere from $50,000 to $100,000 to participate in a well-known TikTok channel challenge. For example, the price of a hashtag challenge comes with a one-time cost of $150,000 for 6 days. Companies will also spend an additional amount on promoting the contest.

But, since TikTok has launched small native video ads and ad-hoc video ads, it’s much less expensive for businesses who wish to appear on TikTok.

TikTok Now has a formal Ads Program? Could it cost you a fortune?

It has taken some time for TikTok to get into the advertising market, and now they’ve established their official advertising program. It’s been slow and gradual, however.

It’s been a sign that you won’t face a lot of competition for the sought-after spots on TikTok in contrast to Facebook and Instagram, which are where the competition to win the most effective advertising strategy can be brutal.

TikTok is also known for its distinct female skew. This shouldn’t surprise anyone because it tends to reflect the typical difference between males and females regarding the types of content. TikTok was created as an online version of singing, a more popular hobby among females than males.

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Suppose your company is geared towards young women. In that case, you need to take a look at advertising on TikTok in addition to creating your very own TikTok presence.

Suppose you are selling products suitable for Baby Boomers or Generation X and Generation X. In that case, you’ll be more successful on the platforms they are spending their time on.

TikTok Advertising can be costly In comparison To Facebook and Instagram.

It is evident that some of the most well-known advertisers, like Nike and Disney, have large pockets in terms of advertising. They’re unlikely to argue about the cost except for a significant distinction. It could appear to be higher priced than the more well-known Facebook or Instagram advertising.

The ads on TikTok are still in the early stages of development. This means TikTok can afford a higher price for ads, as they know that advertisers will not leave TikTok to take on their competitors in the race for the top Facebook and Instagram advertising space.

TikTok ads start at $10 per CPM (cost per 1000 views). Additionally, they need you to invest a minimum of $500 in an advertising campaign. This means you won’t be able to employ official TikTok ads to create a cheap and fun marketing campaign.

TikTok’s Paid Advertisement Program

TikTok has finally joined Facebook, Instagram, Twitter, YouTube, and LinkedIn and has set up its own paid-for advertising platform.

Although the other methods used in TikTok marketing are not officially sanctioned, You may prefer the official paid-for advertising program structure. It’s still early in this regard, and it’s not as polished as the sophistication of Facebook or YouTube versions, in particular. However, you could compensate for this since it’s less likely that your competitors will flood TikTok with ads with higher bids than yours.

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TikTok provides three types of advertisements:

  • Native ads in feeds
  • Adverts for brand takeovers
  • Hashtag challenges

As you’d expect, TikTok native ads in the feed are typically short videos. However, you can select static images if you like. You can also apply custom filters to improve the appearance you create.

Experts in marketing who have tried native TikTok advertisements suggest on the site Quora that you budget a minimum of $1,000 for an uncomplicated campaign. One marketer goes so even as to suggest you should be ready to spend anywhere from $50,000 to $100,000 to advertise through the app.

TikTok Native Ads

In-feed native ads function similarly to those similar to those on Facebook and Google. That means you need to compete for ads your ads to display ads to specific YouTube users. In the previous paragraph, we discussed CPM (technically cost per mille, which translates to the cost per 1,000 views). Many people prefer the related measurement, CPV (cost per view). You might prefer bidding CPC (cost per visit) in some instances.

Brand Takeover ads

If you have a brand takeover ad, your advertisement will begin playing when an interested TikTok user launches their app. People interested in your brand will click the advertisement, and you’ll direct them to your site.

As TikTok assures users that they will not get more than one brand-sponsored ad every day. There are very few opportunities for these, and the cost you are charged will reflect that.

If you decide to use a brand takeover ad, be sure that your landing page is adequate enough to justify the price. It is not worth redirecting visitors to your site when they’re likely to leave immediately.

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Hashtag Challenges

I’ve discussed the success of everyday challenges in the past. It’s possible to go further and turn this into an actual hashtag-related challenge.

Like any challenge, one of the main benefits is the quantity of content that users produce. This kind of engagement will only positively impact a company.

In addition, while you need to be able to pay for hashtag contest advertisements to begin the process, The hashtag challenge posts posted by participants provide free publicity.

But the total price of the hashtag contest is too expensive for small companies or those who prefer an approach that is more viral in their marketing. The challenge costs $150,000 as a flat cost for the first 6 days of the challenge, with an additional expense of $100-$200 to advertise the contest.


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